The Hyper-Targeted Ads Summit by Digiras is a conference on precision marketing for local success.

What makes a local business successful and one that struggles to be seen is getting in front of the right people at the right time. A lot of businesses spend money on ads, but they don’t always get good results because they don’t target the right people. Digiras is putting on the Hyper-Targeted Ads – Local Business Growth Summit for people who want to improve their strategy and get their brand right where people are looking.

This web event (via Zoom or Google Meet) on November 16, 2024, will teach business owners, digital marketers, and entrepreneurs how to use precise targeting, location-based segmentation, and consumer behavior mapping to make ads work better. This workshop will help you make ads that speak directly to high-intent customers in specific areas, so you won’t waste time and money on broad campaigns that don’t work.

How Hyper-Targeting is Important for Local Growth

Let’s say you’re the owner of a small fitness studio in Newcastle. Your competitors are spending a lot of money on general social media ads that reach a lot of people, but only a small portion of those people are interested in boutique-style training. Instead of trying to reach everyone, you can make sure that your ads only reach people in your area who are looking for fitness solutions by using geographic refinement and lookalike modeling.

In the same way, a Ballarat roofing company shouldn’t waste money on ads for people who live in high-rise apartments and don’t need roofing services. Instead, they can use radius targeting and custom intent audiences to get in touch with people in the suburbs who live in older homes that probably need repairs.

This summit will break these ideas down and go into detail about hyperlocal marketing, dynamic audience segmentation, and how to make sure that messages are in line with what people want in each region.

The things you will learn at this Digiras workshop

We at Digiras think that every campaign should be based on facts, not guesses. This summit covers 12 important topics that will help you make the most of your local ads, improve your targeting, and make sure you’re saving money by making decisions based on data.

Placement of ads and location intelligence

• How to use geofencing to show ads only to people who are close to your business.

• The part that proximity marketing plays in getting more people into stores.

• Strategies for targeting your competitors—find out where their visitors come from. • Use search behavior to find groups of customers with high intent.

• Demographic profiling lets you show different ads to different types of people.

• Messages that are highly personalized and use predictive analytics.

It’s called retargeting and conversion optimization.

• Use behavioral tracking to get back visitors who have left.

• Sequential advertising: show the right message to a buyer at the right time in their journey.

• A/B testing to find creatives that get a lot of clicks.

Optimizing ad spend and cutting down on waste

• Ad placements that work well by changing the bids.

• Programming ads so that money is spent on the best times for conversions.

• Negative keywords and exclusions to cut down on wasted ad spend.

Why Come to the Digiras Hyper-Targeted Ads Summit?

Unlike generic marketing sessions, this event is all about local precision—helping you reach the right people, at the right time, in the right place. Whether you run a café, law firm, service-based business or multi-location franchise, these strategies will get you better targeting and more profitable campaigns.

•  Geo-based ad delivery mastery
•  Avoid ad fatigue with layered segmentation
•  Refine your bidding to cut waste and maximize ROI
• Real-world campaign structures based on industry examples

Date: 16 Nov, 2024

Platform: Online – Live on Zoom / Google Meet

Don’t waste your ad budget on uninterested people. Join Digiras and take control of your ads with hyper-targeted precision. Book now!