Ads Management
Visibility is the foundation of digital success.
Paid Advertising & PPC Management
Your ideal customers are searching. Are they finding you—or your competitors? Pay-Per-Click (PPC) advertising gets your business to the top of search engine results pages (SERPs), bringing instant traffic and ready-to-buy customers. At Digiras, we develop high-converting ad campaigns, using audience segmentation, ad relevance and bid optimizationto maximise ROI.
Imagine a law firm in Melbourne struggling to get leads. Despite being well known, their organic rankings weren’t enough.We implemented a Google Ads strategy with location targeting, ad copy testing and conversion tracking. Within 60 days, leads increased by 75% and cost-per-acquisition decreased by 40%. Click-through rate (CTR) and quality score improved so every ad dollar worked harder.
We don’t guess—we test, refine and scale. From display ads to remarketing strategies we get results. The question is: how much are you losing by not running PPC?
What We Do
We create a custom PPC plan so every campaign matches your business objectives. Our team does in-depth keyword research and audience targeting to get your brand in front of high intent customers. Every ad is A/B tested and tweaked to increase engagement and decrease cost of acquisition.
Landing pages are built and refined to convert traffic into paying customers. Retargeting campaigns bring back visitors who didn’t convert, to keep your business top of mind. We track and analyze every interaction, and adjust bids and ad placement to maximise ROI.